Bridger Animal Nutrition (originally known as Bridger Feeds) have focused on animal wellness for over 40 years. The recent rebrand that they underwent during my employment with Hardy Brands brought their history to light through an identity that celebrates their years of dedication to animals living long and happy lives. The owner wanted to lean into their merch in the branding process with illustrations that featured the human to animal bond. The illustrations that I created for them depict this relationship in a clean/vintage style. These graphics help express the warm character of the brand on posters and merch.